Audi Tradition Motorsport highlights

Audi Tradition Motorsport highlights

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Brand reputation

Participation in motorsport was one of the most important success factors for all four brands. Horch’s victory in the Herkomer Run of 1906, Audi’s series of wins in the 1912, 1913 and 1914 Austrian Alpine Rallies etc. – all these triumphs added to the brands’ reputations. In addition, the experience gained in motorsport has, even in recent years, helped Audi to stay ahead of the field in terms of advanced technical design.

Related links

Audi museum mobile

Motorsport up to 1914

August Horch himself drove as a member of the Horch and Audi teams.

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Automobile sport 20/30

Horch cars were regular winners of "concours d’élégance" events.

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Grand Prix racing 30s

Auto Union racing cars went to the starting line for the first time on Berlin’s Avus track in 1934.

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DKW motorcycle racing

DKW motorcycles began to take part in road races in the early 1920s.

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DKW successes 50s

DKW enjoyed some of its greatest successes in the 1950s.

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DKW rally successes

Here too, DKW enjoyed some of its greatest successes in the 1950s.

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NSU successes 50s

NSU set up eleven world speed records.

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The NSU Prinz took first place in no fewer than 29 races.

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Audi quattro rally

The Audi quattro – a symbol of motorsport in the 1980s.

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