Get to know the participants of the Audi Urban Future Award 2012 and learn more about their relevance to the work of Audi. For instance the architects Urban-Think Tank from São Paulo, Brazil.
São Paulo is the most populous city in the southern hemisphere.
The average commute from home to work takes 2.5 hours every day.
Alfred Brillembourg and Hubert Klumpner
Since 2007, Brillembourg and Klumpner have been teaching in New York at the Graduate School of Architecture, Planning and Preservation at Columbia University, where they established the Sustainable Living Urban Model Laboratory (S.L.U.M. Lab). They have been professors of architecture and urban development at the ETH Zürich since 2010.
Interdisciplinary office working in the glocal context, building bridges between industrialized nations and third world countries.
What does the word “mobility” mean to you?
“Mobility is an intrinsic human desire, reflected in the first steps of a child. This desire for displacement is a natural state of being. The term is also loaded with conflicting agendas defined by personal and collective modes of transport. Specific attributes of mobility that shape our ideas include; the surface, navigation, collective mobility, scales and function of mobility, potentials of congestion, potentials of the city and the contradictions of contemporary urban mobility. Often the need for mobility is inflicted by an incapability of urban populations to reorganize alternative forms of living. Consequently, commuting becomes a lifestyle that consumes much of our time.”
How will São Paulo be mobile in future?
“Traveling must become either part of a new multilayered society where mobility, work, recreation, eating and sleeping become part of us or we will have to change the city around us. Mobility must become multifaceted and capable of embracing the "culture of congestion" and rapidly changing environments and scenarios. Future travel will breed new urban conditions emerging from enhanced transitions between scales of mobility – these are currently in a state of tension. Future mobility infrastructures will play a key role in shaping heterogeneous modes of living and in shared social dialogue.”
Learning for Audi:
“Densely populated cities like São Paulo need a mobility mix – this is also apparent from the ideas emerging from Urban Think Tank. As a premium manufacturer, we want to offer the customer suitable solutions that connect urban mobility with positive experiences.”
Nadine Endress works in the Brand and Customer Strategy function on
the issue of mobility services.
Source: Audi Technology Magazine Encounter 2/2012
Text: Eva Backes