Audi Urban Future Award 2014
At the ceremony crowning the winners of the Audi Urban Future Award, the world’s richest prize for innovative mobility solutions, four project teams from Mexico City, Boston, Berlin and Seoul presented their promising results for the future of urban mobility.
More time, space and quality
“The two megatrends of urbanization and digitization will radically change mobility in large cities,” said Rupert Stadler, Chairman of the Board of Management of AUDI AG, at the award ceremony in Berlin. What this means in our era of urbanization is that the greatest challenge in tomorrow’s megacities will be how to gain time, space and quality of life. Networked mobility and big data are the tools that will help us meet this challenge.
“Our mission is to decode the DNA of urban mobility,” Stadler said. The car in combination with networked mobility technologies such as intelligent driver assistance systems and Audi connect services can positively impact urban development. “We need to analyze chaos in the city. That will soon show us that what we describe as chaos is actually a kind of order we simply don’t understand yet,” Stadler added.
Operating system for urban mobility
An interdisciplinary jury of nine evaluated the competing entries according to criteria such as innovation, feasibility, sustainability and transferability to other cities. The team from Mexico, headed by the renowned architect and urban planner Jose Castillo, was judged to have presented the best solution. At its heart is a data platform, an “operating system for urban mobility,” that helps cities to manage their traffic planning according to their needs and drivers to flexibly adapt their behavior to current conditions. “Ultimately, we decided in favor of Mexico City because the project is already being implemented, and it provides concrete and above all affordable solutions for the urgent mobility problems in the megacities of threshold countries,” said Prof. John Urry, chairman of the jury and director of the Centre for Mobilities Research at Lancaster University.
“The teams’ ideas were as diverse as the cities they come from. There were exciting approaches in all the proposals,” Urry said.
The winners of the Audi Urban Future Award 2014 came up with a system that “helps those who help themselves”, and turns commuters into data donors. At the same time, it also tests new ways in which companies, mobility providers and municipal institutions can work together; many companies and organizations have joined Audi in these efforts. An initial version of the new data platform has been online since September. It allows commuters to share data on their own movements with other users through a website and an app.
Learn more about the auspicious and exciting solutions submitted by the project teams from Seoul, Boston and Berlin.
Text: Eva Bolhoefer