Luca de Meo, Board Member of AUDI AG, presents the „Mission to the Moon“ at the Cannes Innovation Days.
As part of his keynote speech „Marketing: It is not rocket science“, Luca de Meo, Board Member for Sales and Marketing of the AUDI AG, speaks about Audi’s cooperation with the Part-Time Scientists. On the grounds of the Google Lunar XPRIZE, this international Team of scientists and engineers has been working on the first private moon mission. Audi supports the team with Vorsprung durch Technik. Together, they reveal the result of an extraordinary collaboration: the Audi lunar quattro.