Audi Hong Kong - Vorsprung durch Technik

The perfect mix

Audi A3 Sportback e-tron:

the ideal package

Its two engines pair thrifty consumption with a remarkable range, low emissions with dynamic driving and cutting-edge design with simple operation. In the latest TV commercial, entitled “Perfect Mix,” DJs act as puppeteers showcasing all the advantages of e-tron plug-in hybrid technology. Part of the shoot for the new Audi A3 Sportback e-tron commercial took place near Johannesburg, South Africa. The LED strips and their supporting structure were specially made for the production.

van_endert_audi_e-tron_day_two2T4B0668_480x270
The Audi A3 Sportback e-tron in the nightclub built especially for it. For now, the dance floor is still empty and the light installation is running in minimal mode.

Audi Magazine Spotify playlist Audi A3 Sportback e-tron

The Perfect Mix

----------------------------------------------------------------------------

Ira May – Let You Go (Iamnobodi Remix)
Com Truise – Encom Part 2 (Remixed By Com Truise) Tron Legacy: Reconfigured Suzanne Kraft – Esl
Mø – The Sea
Quadron – Average Fruit (Rog ́S Gradeschool Crush Version)
Kleeer – Tonight
Daniel Avery – Drone Logic (Factory Gabe Guernsey Remix)
Space Dimension Controller – Journey To The Core Of The Unknown Sphere Nicolas Jaar – Space Is Only Noise If You Can See (Dave Aju Remix)
Lana Del Rey – Dark Paradise (Parov Stelar Remix)
DJ Koze – Amygdala (Roman Flügel Remix)
Synkro & Indigo – Knowing You
Foals – Late Night (Solomun Remix)
Tomas Barfod (feat. Nina K) – Pulsing
Pantha Du Prince – Lay In A Shimmer
Gil Scott-Heron & Jamie xx – I’ll Take Care Of You (Special DJ Version)
Coldplay – Midnight (Kygo Remix)
Kraftwerk – Aerodynamik
Eliphino – Let Me Love You Forever
Metronomy – Reservoir (Jacques Lu Cont Remix)

----------------------------------------------------------------------------

Hier gelangen Sie zur Spotify-Playlist. Um sie zu nutzen, müssen Sie sich zunächst kostenlos ein Userprofil anlegen. Aber das lohnt sich – im Audi Magazin finden Sie in Zukunft weitere Playlists für Spotify.

 

There’s a party going down in Johannesburg.

At the heart of the gyrating crowd is the Audi A3 Sportback e-tron. This setting is also the key to the story in which two DJs play the role of puppeteers using the controls on their mixing boards to bring the car’s various strengths into harmony: The benefits of electric drive are combined with those of a combustion engine. Thumping bass from Daniel Avery’s hit “Drone Logic” booms through the set as the Audi A3 Sportback e-tron shows off its moves and endurance — even though dancing is not really its forte.

The following night, in the middle of nowhere, a myriad of customized LEDs bathe a country roadan hour outside the South African metropolis of Johannesburg in brightly colored light. The director gives the famous instruction: “Action!” The lead actor, a red Audi A3 Sportback e-tron, sprints through a tunnel of light. To everyone’s surprise a couple of private cars drive past the set, demonstrating that the African version of a roadblock is not always entirely impassable. Shortly before dawn on this cold South African winter’s night, the crew, bundled in warm winter jackets, await the arrival of the new e-tron commercial’s surprise star — a three-meter-tall Rothschild’s giraffe, which will stride majestically through the lighting installation. But the graceful giant is playing hard to get. First, zebras and gnus are guided through the light tunnel; the giraffe will only go where its fellow savannah dwellers have already safely passed. Finally, after a long wait, the giraffe ventures into the beam of light. A reverential silence grips the crew. Soon this scene, too, is a wrap and everyone leaves the bush behind to return to the city.

The spectacular “Perfect Mix” commercial will air on German TV this fall, as winter begins to announce itself in the north and summer finally returns to South Africa.


--------------------------------------------------------------------------------------------

Audi A3 Sportback e-tron

The Audi A3 Sportback e-tron is the first premium compact car to come as standard with a plug-in hybrid drive. The coupling of a state-of-the-art TFSI engine with an electric motor enables frugal consumption and low CO2 emissions — with a range of up to 940 kilometers (up to 50 kilometers in pure electric mode).

                                                        

                                                                                             audi.com/e-tron

--------------------------------------------------------------------------------------------

 

                                                  Phillip Bittner (copy), Jan van Endert (photos)

No related content