• SQ5
    SQ5

    The SUV for a new generation. Convincing without being persuasive. Sportive without being unreasonable. Efficient driving pleasure.

  • TT Roadster
    TT Roadster

    Rigid sportsmanship, high performance, emotional driving experience. This is how sports cars should be built. The Audi TT Roadster.

  • TTS Coupé
    TTS Coupé

    The Audi TTS Coupé is bursting with sports car genes. Dynamic driving even controlled - by the new quattro permanent all-wheel drive. The design is individualized by S-specific elements and instantly recognizable. The innovative technologies in the drive, as well as new control and display concepts - including the Audi virtual cockpit - characterize the Coupé.

  • TTS Roadster
    TTS Roadster

    Provide the Wind forehead: From the grille up to the diffuser radiates the TTS Roadster pure power. A new generation of innovative technologies convinces inside - including the Audi virtual cockpit. The design has been sharpened, the striking side lines represent character and timeless aesthetics. Experience the pure power of the TTS Roadster.

  • TT RS Coupé
    TT RS Coupé

    Provide the Wind forehead: From the grille up to the diffuser radiates the TTS Roadster pure power. A new generation of innovative technologies convinces inside - including the Audi virtual cockpit. The design has been sharpened, the striking side lines represent character and timeless aesthetics. Experience the pure power of the TTS Roadster.

  • TT RS Roadster
    TT RS Roadster

    Provide the Wind forehead: From the grille up to the diffuser radiates the TTS Roadster pure power. A new generation of innovative technologies convinces inside - including the Audi virtual cockpit. The design has been sharpened, the striking side lines represent character and timeless aesthetics. Experience the pure power of the TTS Roadster.

  • R8 Spyder
    R8 Spyder

    Limitless intensity: the new R8 Spyder V10 combines impressive performance, sporty elegance and the fascination of open-top driving.

  • RS 3 Sedan
    RS 3 Sedan

    Power that does not let you go. Brought onto the road with confidence by the standard quattro® permanent all-wheel drive. Thrilling performance. Unique look. Typical S

  • RS 4 Avant
  • RS 5 Coupé
    RS 5 Coupé

    The Gran Turismo among the RS models: the all-new Audi RS 5 Coupé.

    Performance intensified.

  • RS 6 Avant Performance
    RS 6 Avant Performance

    The Audi RS 6 Avant performance: built for drivers who want more. More power. More dynamics. More exclusivity. More adrenaline. Even more agile thanks to the reduced power-to-weight ratio. Even more powerful thanks to the overboost function. Even more control with Audi drive select. The vehicle’s character changes at a push of a button. And so does the performance. Deeply impressive values. With hardly any room for improvement.

  • TT RS Coupé
    TT RS Coupé

    Provide the Wind forehead: From the grille up to the diffuser radiates the TTS Roadster pure power. A new generation of innovative technologies convinces inside - including the Audi virtual cockpit. The design has been sharpened, the striking side lines represent character and timeless aesthetics. Experience the pure power of the TTS Roadster.

  • TT RS Roadster
    TT RS Roadster

    Provide the Wind forehead: From the grille up to the diffuser radiates the TTS Roadster pure power. A new generation of innovative technologies convinces inside - including the Audi virtual cockpit. The design has been sharpened, the striking side lines represent character and timeless aesthetics. Experience the pure power of the TTS Roadster.

1300x551_AU_01_Highres_layered_011013.jpg

Audi ultra

The name Audi ultra brackets together all efficient technologies from Audi that jointly pursue the goal of further reducing CO2 emissions and fuel consumption. This includes improvements in many areas, especially advances that have been made in lightweight technology and conventional drive technology.

Conflicting expectations are placed on modern-day vehicles: they are meant to offer greater power and comfort on the one hand, while being more economical and efficient on the other. With Audi ultra, we have resolved this conflict by scrutinising each and every component. We seek high levels of functionality while minimising weight. The result is an intelligent mix of materials that even allows engines to be smaller. Lighter vehicles no longer need a large engine to be agile.

750x410_audi_ultra.jpg

For example, all TDI and TFSI engines with Audi ultra produce more power per litre of displacement, making them more efficient than the corresponding engines used in earlier model series. Fuel consumption and CO2 emissions are reduced accordingly.

But that is not the only measure for improving efficiency. By means of recuperation, for example, the kinetic energy taken from the vehicle when braking and coasting is converted into useful electrical energy by increasing the alternator voltage, and temporarily stored in the vehicle’s battery. This energy is used to relieve the load on the alternator during subsequent acceleration or constant-speed driving, saving up to 3% fuel and cutting CO2 emissions depending on driving cycle. Audi already uses this technology in many of its models. When the vehicle comes to a standstill and the driver takes his or her foot off the clutch, at traffic lights or in a traffic jam for example, it hardly uses any fuel. The start-stop system turns off the engine and restarts it as soon as the clutch is pressed.