Some see what’s there. We see beyond. > Audi

Some see what's there.<br/>We see beyond.

Seeing the world with different eyes is what drives us. And so we dedicate every waking moment to shaping the future. Each day, we bring the world another little step forward – with our ideas, our passion, and our visions for the future of mobility.

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New perspectives

When you look at things differently, new possibilities arise – topics, technologies, and ideas with which Audi is already setting standards for the future.

Woman looking at an Audi e-tron Sportback standing by the sea. Windmills can be seen on the horizon.

Some see design. We see character.

Shapes, materials, and technologies determine the character of every Audi. And the character of every electric Audi model is also visible in the design. Find out more about the design and functions of the Audi e-tron Sportback.

Some just see sheer speed. We see inspirational engineering.

The body of an SUV, the profile of a coupé, and the genes of a sports car: discover the new Audi RS Q8*, a masterpiece of engineering.

Discover more

A man stands next to an Audi RS Q8 and gazes into the distance. A skyline can be seen on the horizon.

Some see a factory. We see progress.

Our world and our mobility are facing enormous changes and challenges. We see them as opportunities. By 2050, Audi as a company aims to be carbon-neutral on balance³.

³ In order to achieve carbon-neutrality on balance at Audi plants, four principles are being pursued (in order of importance). First: energy management to continuously increase energy efficiency. Second: converting the technology used at the plants to run on renewable energy. Third: buying energy from renewable suppliers. Fourth: offsetting CO₂ emissions that cannot be eliminated by the previous measures via accredited climate protection projects.

Some see a new light. We see a new vision.

The light visualizes the brand's core values - progressiveness, sportiness and sophistication to a great extent.

Some just see beautiful lines. We see character.

Shapes, materials, and technologies help shape the character of every Audi. A character that takes form in the minds of our designers. Just like all the ideas that could completely transform the mobility of tomorrow.

Some see a concept. We see potential.

How will we get from A to B in the future? What will it feel like? Concept cars like the Audi AI:ME¹ give us a preview of how visionary interior design could turn self-driving vehicles into new living spaces. And reveal how the mobility of tomorrow is already taking shape today.

¹ The vehicle shown here is a concept car that is not available as a production model.

"For us, 'Vorsprung' begins in the mind. Every single Audi employee lives the progress in his or her field of expertise that will define the mobility of the future. Every step of the way at Audi is shaped by this forward-looking mindset: We think ahead."