• SQ2
    SQ2

    Powerful and self-confident. The Audi SQ2.

  • RS Q8
    RS Q8

    Performance in a new dimension. The Audi RS Q8.

  • TTS Coupé
    TTS Coupé

    The Audi TTS Coupé is bursting with sports car genes. Dynamic driving even controlled - by the new quattro permanent all-wheel drive. The design is individualized by S-specific elements and instantly recognizable. The innovative technologies in the drive, as well as new control and display concepts - including the Audi virtual cockpit - characterize the Coupé.

  • TT RS Coupé
    TT RS Coupé

    Ultimate sportiness. The Audi TT RS Coupé.

  • TT RS Roadster
    TT RS Roadster

    Experience freedom, feel the power. The Audi TT RS Roadster.

Audi History

History

Eventful and varied - the history of AUDI AG

The history of AUDI AG extends back to the 19th century. Find out more about the great personalities from the company’s 100-plus years of history. Learn about the fascinating evolution of the various models and major milestones in the fields of car manufacturing, motorcycle, engine production and motor racing.

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    1899: Founding

    August Horch founded his first automobile company, August Horch & Cie, in Cologne in 1899. Shortly after that, in 1909, he set up a new automobile company in Zwickau, which has been operating under the name Audiwerke AG, Zwickau since 1910. This marked the birth of the modern company’s name.

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    1932: Four rings – four brands

    Four interlocking rings symbolised the merger of four automobile manufacturers based in the German state of Saxony: Audi, DKW, Horch and Wanderer became Auto Union AG. Here are brief details of the roots of today’s AUDI AG.

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    1945: End and recommencement

    In 1945, after the war had ended, Auto Union AG's premises were located in the zone occupied by the Soviet forces, who expropriated its assets, dismantled the plant and had the company removed from the Commercial Register of the city of Chemnitz in 1948. 1949/1950, the Auto Union GmbH was founded in Ingolstadt newly.

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    1971: Vorsprung durch Technik

    Focused on the NSU Ro 80, a car that was far ahead of its time, a new advertising slogan was introduced in 1971, which has since become the key message underlining the expertise of the company: “Vorsprung durch Technik” [“Advancement through Technology”].

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Racing history

Audi positions itself as the sportiest supplier in the premium sector, and for this it has the perfect basis: motorsport. Sportiness and pioneering technology lay the foundations for success.

Racing history