“Personal data” refers to any data or information from which an individual may be directly or indirectly identified (“Personal Data”). We on different occasions collect and use Personal Data that we believe to be relevant and necessary to conduct our business. The types of Personal Data we collect may include, but not limited to:
The Personal Data provided by you or on your behalf to KLM from time to time as well as all other Personal Data related to you collected and held by KLM will be used for any of the following purposes (collectively, the “Purposes”):
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KLM intends to use your Personal Data for direct marketing, and for such purpose, your Personal Data held by KLM may be provided to any of our affiliates, subsidiaries or associated companies for their use for direct marketing. The intended kinds of Personal Data to be used and the intended classes of marketing subjects are specified in this Privacy Policy. However, we will only use your Personal Data when we have received your consent or where the use is permitted under the Ordinance.
For direct marketing use, KLM or its affiliates, subsidiaries or associated companies intend to use your name and contact information for (i) the supply of our products and/or services which we may offer to you or you may require from us from time to time and (ii) marketing, promotional and customer relationship management purposes, including but not limited to:
Personal Data supplied to KLM will be kept confidential. KLM does not sell or trade your Personal Data with third parties and we strive to protect your privacy. However, we may disclose such data to or such data may become accessible or known to all or any of the following persons or entities to the extent necessary for achieving the Purposes:
KLM may disclose the Personal Data to third parties under the following circumstances:
If you give us information on behalf of someone else, you confirm that the other person has appointed you to act on his or her behalf and has agreed that you can: